Successful mobile marketing is an art, including multiple strategies and techniques, and it can be difficult to know where to begin. This article will take some of the guesswork out of the process of promoting your business in the mobile realm.
Start by building a good database. Avoiding just adding cell phone numbers to your mobile marketing database. You must get their go ahead before you begin. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Never randomly message your customers. If you contact your customers, make sure you are contacting them with a purpose. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Your customers expect useful information from you, not the sort of funny texts a friend would send them.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. Customers can then use their smart phones to reach your website and find coupons. Put these codes everywhere, including fliers, catalogs, and even your own business card. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Keep you messages short and easy to understand in your mobile marketing efforts. Having tons of content will only serve to frustrate your customers, so keep your writing to a minimum. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
To stay on track with your mobile marketing efforts, decide what you want to accomplish, and write a mission statement that you can stick to. Following your principles will enable you to be focused on your target.
If you want to be successful in social marketing, you must always stay one step ahead of the competition. You need to stand apart from the competition.
If your business decides to have a mobile app, be sure that your users will appreciate using it. An app which doesn't actually serve a purpose will be overlooked and ignored.
Remember, it is harder to navigate through your website using mobile equipment. If you are going to engage in mobile marketing, then your ads and other marketing materials need to be totally accessible on mobile devices. Sometimes this means that users on a computer may view a more simple page.
For your mobile site's landing page, try using A/B testing. This can help you understand what your visitors may be having trouble using or understanding. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. You can use this information to select the best landing page.
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. Existing customers will have a better reaction to texts than new ones. Sending mobile messages to people who are not yet customers can actually give your company a bad name with them.
Have relevant content. Don't forget the purpose of your actions when you start mobile marketing. Provide information that can help your customers and potential new customers. Make sure that you are giving them what they want and need; they will respond by giving you business.
Always carry out a usability test before putting your mobile marketing campaign live. If your messages don't have the desired effect, your marketing campaign will be pointless. First, send it to your coworkers to see what they think.
Instead of sharing dedicated short codes, buy them. It may be pricey, but you can link them to your brand. Your short code can lead people directly to your company. The price is more than justified because it allows you to sidestep costly legal battles. You could be held responsible if you employ an unethical code sharing company.
Advertise your mobile campaign as a way of getting special offers and saving money. Talk about it on your site and social media and place ads about it. By presenting your campaign in a helpful manner, your readers are more likely to sign up. With that in mind, advertise your campaign as a fun way to stay updated on your offers.
Listen and learn from the people around you and that should help you start your marketing campaign. Cater to your consumers by paying attention to their needs. Look at your competition and see if their tactics could work for your business.
Create an account, and establish a presence on every well known social networking website. This is important in making your business known to other people. Keep things simple in the beginning and add more explanation about your products or services as your gain experience. Even if you do not have enough time to develop a good online marketing campaign, create a Facebook and a Foursquare page.
Keep your mobile cues simple. If you lessen the amount of clicks, it will boost your success, and you will have to do less. Do note that because mobile keypads are so tiny, they can really create frustration if there is too much typing. Keep your campaign to the point.
Give clients fun diversions in your mobile campaign. Consider things such as trivia and product-related quizzes. If you send your customers a short quiz, many of them will respond. While gaining interest from your consumers, you can gain feedback about your business through mobile quizzing.
Although there are a lot of different mobile marketing techniques, they all share a few things in common. The difference is their approach to technology and application. All it takes to decide between them is some research and common sense to find the best and most effective techniques to use in your plan for you, your business, and your budget.