Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Begin your efforts with the acquisition of phone numbers for your database. Don't just add cell numbers to your marketing database via your mobile. It is important to acquire permission from your potential customers & users before implementing any type of database with their personal information. You can accomplish this by using web forms or you can have the person sign up via text messaging.
Do not message your customers randomly. Make sure you always have something relevant to say when you take the time to message them. Texting random phrases is the quickest way to kill a marketing campaign. Customers want information, not funny texts that they would normally get from a lose friend.
Keep mobile marketing content messages brief and to the point. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
Especially when it comes to your mobile website, you must remember that less is more. You need to avoid lengthy page content that just exists due to keyword stuffing, since it's not saying anything helpful. Mobile marketing copy needs to be concise and clear.
Spending money to create a successful mobile website is worth the investment, because it will optimize your site for a variety of mobile devices. It can be very difficult to make a mobile site that is easy to use and good to look at. If you need things to work in your favor and go smoothly you should outsource it to someone who knows what they are doing.
Have your friends or coworkers test the different elements of your campaign, such as emails or ads. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
A well composed mission statement can help you to stay on course with your mobile marketing campaign. Following your principles will enable you to be focused on your target.
Make sure that a mobile marketing campaign is effective before starting a new one. Don't just focus on your sale numbers, but the lifespan of your campaign. Design new campaigns by using strategies that have been successful in the past.
If you are trying to reach out to people through phone calls or even texting, remember that you are in fact reaching out to people. Realize that is an issue and act accordingly.
Stick to dedicated short code. This will cost you more but serve you better in protecting your brand. It offers some legal protection for you as well.
Link your social networking website pages to your business webpage. Don't forget to link your business website to your social networking sites as well. The odds of potential customers stumbling across your social networking accounts by accident are slim, but visitors to your main site will be much more likely to be interested.
No matter how advanced cellphones get, you should remember that web navigation is never going to be as easy on a phone as it is with a computer. Make your mobile marketing campaign very easy to use, and though it may seem simple if you are using a computer, it will be perfect for those looking at it on a mobile device.
Enhance your mobile marketing website by optimizing it for the search engine crawlers. A good place to begin your mobile SEO is Google, as most searching done through mobile devices happens through Google.
Don't add SMS to a mobile marketing campaign unless you are willing to be totally honest with your customers about how many texts will be sent. Don't ever send texts to anyone unless they have specifically opted-in for that service. Text messages can become annoying due to notifications. People can find it quite intrusive. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. Honesty can make your brand more trustworthy.
As a method of enticing customers and expanding your branding, try QR codes. They can be used to share many things including both information about your product and discounts. They are quite user friendly and simple to capture on cell phone. These codes make it easy to quickly deliver information about your company to your customers.
Use your website to its full potential. An easy way to direct traffic towards your mobile apps or sites is to have an ad for them displayed on your website. When your customers visit your website, they will see how to connect with your business when they are on the go.
Always carry out a usability test before putting your mobile marketing campaign live. If your messages don't have the desired effect, your marketing campaign will be pointless. See what coworkers think before sending it to potential customers.
Mobile marketing can be a great way to expand your business, but it can also turn off potential customers if you aren't careful. Research a variety of approaches before beginning your mobile marketing program. With the right approach, you will very likely obtain new customers and bring in more business.